origins and ethics

animal products arose from the dream of finding a place offering vegetarian and organic, ethically produced and traded products for our pets

if there was such a place, we couldn’t find it, and so we started innocent

"we" are a small group of like-minded individuals committed to working within a mutually supportive network dedicated both to our animal companions, and to the ideal of ethical vegetarianism

seeks to reduce food miles by sourcing locally and minimising distribution

seeks to work paperlessly. When this is not possible, we will only use recycled and recyclable paper – everyone associated with innocent is encouraged to do the same

will not use pollutants such as heavy-metal inks, bleaches or optical whiteners; neither will innocent condone the use of these by others

respects individuality, and does not discriminate by race, gender, sexual orientation, age, physical or mental capacity, religion or creed

and last but not least ...

really wants to listen to you, our customers, to find out what you want for your pets and then source it in the most ethical way possible

 

The Team